Digital Marketing – Zero to Hero

REIM Training Solutions

Digital Marketing – Zero to Hero

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There is still a significant unexploited opportunity for Irish businesses to reach more customers through the online space.  The companies that succeed in achieving online sales are those that take a strategic approach to marketing.  This course is designed to give SME owners and managers practical knowledge and support with creating their digital marketing plans.

Choice of Flexible Delivery Options:

~  2 Days of Training

~  4 Mornings  /  4 Afternoons  /   4 Evenings




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Programme Benefits

Learners who successfully complete this programme will be able to competently and confidently create a digital marketing strategy for their business.

Who Should Attend

This course is for those who have no formal qualifications in digital marketing but know it is important for their business or their job.

Learning Objectives

Upon successful completion of this Digital Marketing Course learners will:

  • Have increased awareness of the online opportunity for their business
  • Be able to competently develop a digital marketing strategy
  • Be confident in accessing and interpreting key marketing analytics data for their business
  • Understand the concept of omni-channel marketing
  • Be aware of the marketing funnel and the customer’s path to purchase
  • Be able to identify the appropriate content mix for their target market
  • Understand the basics of the Google Ads platform
  • Understand the difference between SEO and SEM and their role in the overall communications mix
  • Create and manage a monthly social media calendar
  • Be aware of a list of useful free resources for supporting them with their marketing effort


Learners should be business owners or managers or working in a marketing role. Learners will need a good level of computer literacy to engage in this course.

Course Outline

  1. The Current Digital Landscape and Online Purchasing Trends & The Digital Consumer
  2. Digital Marketing Strategy: The Theory Part and Introduction to the Strategy Template
  3. Setting SMART Digital Marketing Objectives to support your overall business goals
  4. Budgeting and Resourcing for your Digital Marketing plan
  5. The Marketing Funnel, The Consumer Path to Purchase and Customer Touchpoints
  6. Understand SEO and SEM and their role in the marketing communications mix
  7. Social Media Marketing
  8. Choosing the right mix of marketing content
  9. Obtaining and Interpreting key marketing analytics

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